YUE honors 100 Chinese and Chinese-Americans in business, entertainment, policies, philanthropy, art, design and creative fields who have played a leadership role and have made a meaningful impact on the cross-cultural understanding between the United States and China.
YUE is a bilingual, branded lifestyle magazine focusing on the unique luxury experiences that New York has to offer to Chinese visitors. A joint venture between Observer Media Group, (publisher of The New York Observer), and CHINA HAPPENINGS™, a multimedia platform focusing on the lifestyle industries in contemporary China, YUE is rich in original content and connects New York businesses with Chinese luxury travelers and consumers.
Observer Media Group offers its readers the most cutting-edge reporting available in a variety of platforms and written by an editorial staff known for distinctive and discerning style and wit. With its weekly newspapers, The New York Observer and The Commercial Observer, its magazines, NYO Magazine and Observer Scooter, the cultural email newsletter, Very Short List and websites, PolitickerNJ, Observer.com, GalleristNY.com and BETABEAT.com, the Observer Media Group is emblematic of journalism today -- a bridge spanning traditional and future media.